PostCom Members News 

May 24, 2017

MobileMarketingWatch: Pitney Bowes, a global technology company that provides innovative products and solutions to power commerce, confirmed to MMW today that the United States Postal Service (USPS) will utilize Pitney Bowes EngageOne Video technology to support its journey to “create a more connected, effective, and modern mailing experience.” “Direct mail remains one of the most effective marketing tools available today,” says Bob Guidotti, Executive Vice President & President of Software Solutions at Pitney Bowes. “But as our physical and digital worlds merge, organizations must leverage both to succeed. USPS is leading the way by offering its customers meaningful physical and digital experience, and we’re proud that EngageOne Video will play a role in these customer experiences.”


May 23, 2017

The following is a Press Release

GrayHair Software Launches Data Visualization Campaign Reporting at NPF 2017, Previews Direct Mail-Digital Innovation, Showcases New Postal Expertise

The postal industry software leader will debut its expanded data reporting services and leadership team at the National Postal Forum 2017, demonstrating new Date Visualization reporting and direct mail data services for mail tracking, address hygiene, and terrestrial-digital marketing integration. 

GrayHair has 17 years of deep history in the postal industry collecting, validating and interpreting data so our clients can make better business decisions, says CEO Tom McCaully. We know that postal will continue to thrive as a marketing channel, particularly with integration of mail and digital channels, and our new data analytic services will maximize postal delivery and insights. 

The future that GrayHair co-founders McCaully and Cameron Bellamy envisioned for enhanced postal data services will be launched at NPF. Bellamy, a GrayHair icon, passed away in December, but the vision the two leaders developed will be clear in digital data management services, new company expertise and website, and focus on the future of postal.

Launch of Data Visualization Reporting Package

GrayHair debuts its new Visual Analytics products for better campaign reporting, powered by Tableau Software. The interactivity of GrayHairs Tableau-powered dashboards and data stories makes exploring data, finding trends and outliers, and getting answers faster and more intuitive. Customers will be more proactive with business decisions and create better outcomes -- transforming the way people use data to solve problems. 

New Leadership & Talent

Over the past 12 months, GrayHair has expanded its workforce by 20%, and broadened its leadership team with new Chief Operating Officer Scott Kushner and Vice President of Product Management Dylan Purse, among others, to increase its expertise in digital and traditional applications. 

Two of GrayHairs leading postal experts will be sharing insights at sessions throughout the forum: 

  • Angelo Anagnostopoulos, Vice President of Postal Affairs. 

    • Mail Quality It takes an electronically connected supply chain (5/22 @ 2:45pm) 
    • Informed Visibility Making powerful connections (5/23@ 2:45pm) 
    • Peer to Peer Roundtable (5/23 @ 4:00pm) 
    • USPS Mailer Scorecards (5/24 @ 2:00pm) 
  • Adam Collinson, Director of Research. 

    • KYC-KTA: Risks and Opportunities (5/22 @ 4:00pm) 

On-Site Dog Adoption Program

One of the signature philanthropy programs that co-founder Cameron Bellamy championed at NPF continues with its annual dog adoption program. Since its inception at NPF, GrayHair has facilitated the adoption of nearly 25 dogs at the show. This year, the rescue organization onsite with dogs for adoption will be http://www.thelastdogrescue.org/

About GrayHair

GrayHair is an industry leader in providing business mail solutions that improve response and return on investment for a wide range of marketers. We focus on investment services, banking, insurance, retail, credit card services, non-profit, telecommunications and government agencies. Our experience in data management and location marketing services enables us to provide the right strategies and solutions in essential areas such as omni-channel marketing support, cost management, compliance and postal delivery. To learn more, visit us at grayhairsoftware.com 


May 19, 2017

The following is a Press Release

PITNEY BOWES TO SHOWCASE INNOVATIVE SHIPPING, MAILING AND CUSTOMER ENGAGEMENT SOLUTIONS AT NATIONAL POSTAL FORUM

Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides innovative products and solutions to power commerce, will showcase a full range of digital and physical shipping, mailing, and customer engagement solutions at the National Postal Forum (NPF), May 21-24 at the Baltimore Convention Center in Baltimore, booth #413. These groundbreaking solutions are designed to help businesses, from small and medium businesses to global enterprises, leverage the latest technologies to reinvent mail and deliver greater impact.

“Business today is all about integrating digital and physical to more effectively reach customers in their preferred channel, where they want, when they want, anywhere in the world,” said Mark Shearer, EVP and President, Pitney Bowes Global SMB Solutions. “We have leveraged a century of leadership and innovation in the mailing and shipping industry to deliver a full range of solutions that enable businesses to reinvent mail to deliver better results. Our unique solutions, ranging from location intelligence and marketing analytics to direct mail and cross border shipping, connect the digital and physical worlds to drive commerce with accuracy and precision. We are craftsmen of commerce.”

Pitney Bowes leaders will be on hand and play a prominent role at the NPF with several key speaking appearances, including:

  • Monday, May 22, at 9:45 a.m., Shearer will host a launch “celebration” for the company’s groundbreaking SendPro family of integrated shipping and mailing solutions, including the cloud-based SendPro multi-carrier shipping and mailing application.
  • Tuesday, May 23, at 8:00 a.m., Pitney Bowes Presort Services President Debbie Pfeiffer will participate in a panel discussion focused on the “Interplay between Digital and Mail”. USPS® Chief Customer and Marketing Officer and Executive Vice President Jim Cochrane will host this session.
  • Tuesday, May 23, at 9:45 a.m., Alison Hall, Product Manager, Direct Mail Solutions, Pitney Bowes Presort Services, will make a special announcement about the company’s new Synchronize Mail + Mobile solution in the Pitney Bowes booth. The new solution allows mailers – regardless of digital expertise – to leverage the creative assets and data from their direct mailings to develop complimentary and compelling mobile advertising campaigns. Attendees will have a chance to win a $3,000 Mail + Mobile campaign.
  • Wednesday, May 24, at noon, Pitney Bowes EVP and Chief Innovation Officer Roger Pilc will address more than 1,000 attendees at the NPF Partnership Recognition Luncheon before introducing keynote speaker Jeanne Bliss, whose presentation is entitled “The Five Competencies – A Proven Framework to Build Your Customer-Driven Growth Engine.”

Full Press Release Available Here


May 17, 2017

The following is a Press Release

Window Book, Inc. introduces CloudAddressing™ – a SaaS-based address cleansing solution for mailers of all sizes.

Window Book, Inc. (WBI), the leader in post-presort software solutions for 30 years, is pleased to announce the release of CloudAddressing, the first affordable, subscription-based SaaS (Software-as-a-Service) solution which simplifies the process of preparing, updating and submitting Mail.dat files of any size directly to PostalOne!®. With CloudAddressing, mailers seamlessly access a state-of-the-art CASS, NCOALink® and Presort engine with an easy-to-use, powerful interface, providing flexibility in an extremely affordable package. CloudAddressing automates mail processing from end-to-end, ensuring maximum postal discounts with minimum time and expense. In addition, CloudAddressing’s online tutorials help ensure a smooth experience throughout the process. 

Window Book, using Satori Software® address cleansing technology, can now deliver this disruptive solution to the industry. “CloudAddressing allows mailers of all sizes to work more efficiently, fuel growth, and embrace the future,” says Jeff Peoples, CEO/Founder of Window Book, Inc. Peoples adds, “Clients have been asking for a true cloud-based, end-to-end solution. CloudAddressing is robust, yet intuitive and priced to fit any budget.” 

CloudAddressing will officially be released at this year’s National Postal Forum in Baltimore (Booth 809).


April 26, 2017

Neopost ensures Armed Forces personnel can stay in touch with loved ones

Neopost ensures Armed Forces personnel can stay in touch with loved ones. Neopost has partnered with the Ministry of Defence (MoD) in order to provide an improved mail service for the Armed Forces. Commencing on 1st April 2017, the organisation has adopted the INtouch system, ensuring that deployed personnel are able to stay in touch with friends and loved ones via hard copy communications for free.

The tool transforms digital communications into physical post, enabling personnel who do not have access to return mail amenities to respond in kind to the letters they receive. Through an INtouch account – which all personnel, families and friends will have access to – all communications will be free to send. 

 

Users can scan, create and send up to eight pages with the INtouch, which can also include high definition photographs and official documents. This is a vast improvement over the previous solution, an e-bluely that could only manage a single page. That tool was no longer able to serve personnel sufficiently and was not providing value to the taxpayer. 

The contract with Neopost will reflect actual usage of the INtouch system, providing significant savings that can then be reinvested into further Armed Forces welfare services, such as improved internet and Wi-Fi provisions, around the world. 

“We are investing in a better mail service to make sure our Armed Forces can stay in touch with their loved ones for free when they are away from home,” said the defence minister, Mark Lancaster. “Along with improved internet connections and global post deliveries, INtouch means families can now send longer messages and share higher quality photos than before with personnel serving around the world.”

Neopost is delighted to be supporting the MoD and Armed Forces. With around 4,000 brave personnel deployed on more than 20 operations across the globe, ensuring that each individual is able to communicate with those at home for free is the very least that they deserve.

For further information, visit www.gov.uk/government/news/improved-mail-service-ensures-loved-ones-can-stay-in-touch


April 20, 2017

IWCO Installs Truepress Inkjet Web Press

https://mailomg.com/2017/04/12/iwco-installs-truepress-injet-web-press/

IWCO Direct announced the installation of a new Screen Truepress Jet520HD high-definition inkjet web press. Whether Paper or Pixels, IWCO Direct’s state-of-the-art direct mail production technology and digital execution platforms produce highly-coordinated marketing campaigns, no matter the channel, to create the greatest impact and drive results.

The Truepress Jet 520HD expands IWCO Direct’s capacity and capabilities to produce highly personalized direct mail as part of its integrated marketing services offering across all channels. This device delivers high volume variable data and high resolution images using inkjet technology with 1,200 dpi true resolution. Precise droplet control maximizes print quality for colors, textures, and solid ink areas on a wide range of paper stocks.

“Direct mail continues to drive response across all channels for our clients who use our strategy, creative, and production services to build integrated marketing campaigns that create customers for life,” said Jim Andersen, IWCO Direct chief executive officer. “From concept to conversion, we provide efficient and effective solutions with world-class service to leading marketers across verticals that include financial services, healthcare, telecom, insurance, and travel.”

Beginning last September, IWCO Direct performed extensive testing of inksets, color gamut, and paper stocks to ensure the Screen Truepress Jet520HD would meet the market need for quality, speed, and reliability while processing the dynamic content needed for the highly segmented and sophisticated campaigns whose relevance drives significant lift in response.


April 4, 2017

The following is a Press Release

UPS BOOSTS SATURDAY OPERATIONS
Here’s another reason to cheer the weekend: UPS<https://www.ups.com/content/us/en/shipping/time/service/shipping/index.html> (NYSE:UPS) for the first time offers Saturday ground delivery and Saturday pickup services, delivering shippers industry-leading Saturday choices.
The time-in-transit improvement is one of the largest in the company’s 109-year-history. This planned expansion is expected to create more than 6,000 new UPS jobs nationwide when operations are fully implemented by the end of 2018.
“The addition of another ground operations day more efficiently utilizes our existing delivery network and offers customers an even faster ground delivery solution,” said Teresa Finley, UPS’s chief marketing officer.
For additional information about Saturday Ground services, click here.
UPS began testing the Saturday delivery program in Atlanta, Philadelphia and Los Angeles in 2016. Further expansion is underway in these cities and broader deployment begins in April to 15 additional metropolitan areas including New York, Chicago and Boston. By November – in time for the holiday shipping season – nearly 4,700 cities and towns are planned to be covered. In 2018, coverage will expand to more than 5,800 cities and towns.
The company will now offer a full range of transportation options covering six days a week, expanding customer choice and offering industry-leading flexibility. Paired with more than 8,000 UPS Access Point® locations and UPS My Choice®, this service expansion significantly enhances a shipper’s ability to get packages to consumers where and when they want them delivered.
Online retailers stand to benefit from fewer lost sales due to abandoned online shopping carts, enhanced ship-from-store options and fewer items being out of stock.
Saturday ground pickups will enable online retail shippers utilizing a ship-from-store strategy to achieve Monday deliveries for the vast majority of the U.S. population. In the UPS Pulse of the Online Shopper<https://solvers.ups.com/ups-pulse-of-the-online-shopper/> study, retailers report that 46% of customers abandon a shopping cart for reasons that include the shipping time taking too long, and 62% of shoppers select ground delivery.
Additionally, shippers across multiple industries ranging from automotive to healthcare stand to benefit from this additional operating day. It enables them to add a sixth day to ship and receive providing an opportunity to turn inventory faster, utilize space more efficiently, and increase productivity.
            This new offering is seamless to shippers who simply process packages as they always have. UPS® shipping technologies, such as UPS WorldShip® system and ups.com<http://ups.com>, will be automatically updated as ZIP codes are added.
“This is an exciting addition to our suite of services,” Finley said. “We are confident that it will help our customers capture market growth.”
About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the web at ups.com<http://www.ups.com/> and its corporate blog can be found at longitudes.ups.com<http://longitudes.ups.com/>. To get UPS news direct, visit pressroom.ups.com/RSS<http://pressroom.ups.com/RSS> or follow @UPS_News<https://twitter.com/UPS_News>.
Editor’s note: These cities will be added in addition to the three test markets of Atlanta, Philadelphia and Los Angeles:
·         Indianapolis-Carmel, IN MSA
·         St. Louis, MO-IL MSA
·         Houston-Sugar Land-Baytown, TX MSA
·         Tampa-St. Petersburg-Clearwater, FL MSA
·         San Francisco-Oakland-Fremont, CA MSA
·         Cleveland-Elyria-Mentor, OH MSA
·         New York-Northern New Jersey-Long Island, NY-NJ-PA MSA
·         Syracuse, NY MSA
·         Seattle-Tacoma-Bellevue, WA MSA
·         Pittsburgh, PA MSA
·         Buffalo-Niagara Falls, NY MSA
·         Milwaukee-Waukesha-West Allis, WI MSA
·         Denver-Aurora-Broomfield, CO MSA
·         Chicago-Joliet-Naperville, IL-IN-WI MSA
·         Knoxville, TN MSA

 


March 15, 2017

The following is a Press Release 

GRAYHAIR HIRES SCOTT KUSHNER AS CHIEF OPERATING OFFICER
An Industry Leader in Technology Innovation & Product Development Will Extend
GrayHair’s Influence in Business Mail Solutions to New Vertical Markets
 
Mt. LAUREL, NJ  – GrayHair Software today announced the hiring of Scott Kushner as Chief Operating Officer, with areas of responsibilities including Application Development, Business Development, Product Management & Marketing, and Client Services.
 
In making the announcement, CEO Tom McCaully said, “I first met Scott over two years ago and envisioned a leadership role for him here because of his history of achievement in financial and operational management, tech innovation and product marketing.  He’s the right person for our growth strategy as we aggressively merge our digital and terrestrial direct response solutions.”
 
In the last six years, Kushner has been Chief Innovation and Information Officer for Voice Systems Engineering. Twice, his leadership has earned companies’ spots on the Philadelphia Top 100 & INC 5000.  The majority of his career has focused on financial management, project management, product management, and developing services and innovation strategies for emerging mid-market companies.  His substantial experience in Agile software and Lean product development will be a tremendous asset to GrayHair’s clients.
 
“GrayHair is a well-established customer brand with a history of product innovation, and we have a strong foundation for growth,” says Mr. Kushner.  “I’m excited about Tom’s vision to position GrayHair in new markets and verticals, and to marry our direct mail history with new data management products and analytic services that will continue to transform clients’ lines of business.”
 
More information on Scott Kushner’s expertise can be viewed at https://www.linkedin.com/in/scottkushner/. One of Kushner’s priorities will be the launch of new products and website at NPF (National Postal Forum), one of the largest events in the direct mail industry.
 
CEO Tom McCaully has expanded the company management team in 2017 with the addition of Kushner and key promotions announced in January, with the end goal to drive new ideas and innovations that help clients grow their businesses and reduce their costs.  The 2017 promotions include:
  • Josh McCaully, Vice President of Business Development
  • Michael Santucci, Vice President of Information Technology
  • Paul Donohue, Vice President of Finance
  • Linda Green, Senior Director of Risk Management & Planning
Over the past 12 months, GrayHair has expanded its workforce by 20% and broadened its expertise in digital and traditional applications.

 

About GrayHair

GrayHair is an industry leader in providing business mail solutions that improve response and return on investment for a wide range of marketers. We focus on investment services, banking, insurance, retail, credit card services, non-profit, telecommunications and government agencies. Our experience in data management and location marketing services enables us to provide the right strategies and solutions in essential areas such as omni-channel marketing support, cost management, compliance and postal delivery. To learn more, visit us at grayhairsoftware.com