PostCom Members News 

April 20, 2017

IWCO Installs Truepress Inkjet Web Press

IWCO Direct announced the installation of a new Screen Truepress Jet520HD high-definition inkjet web press. Whether Paper or Pixels, IWCO Direct’s state-of-the-art direct mail production technology and digital execution platforms produce highly-coordinated marketing campaigns, no matter the channel, to create the greatest impact and drive results.

The Truepress Jet 520HD expands IWCO Direct’s capacity and capabilities to produce highly personalized direct mail as part of its integrated marketing services offering across all channels. This device delivers high volume variable data and high resolution images using inkjet technology with 1,200 dpi true resolution. Precise droplet control maximizes print quality for colors, textures, and solid ink areas on a wide range of paper stocks.

“Direct mail continues to drive response across all channels for our clients who use our strategy, creative, and production services to build integrated marketing campaigns that create customers for life,” said Jim Andersen, IWCO Direct chief executive officer. “From concept to conversion, we provide efficient and effective solutions with world-class service to leading marketers across verticals that include financial services, healthcare, telecom, insurance, and travel.”

Beginning last September, IWCO Direct performed extensive testing of inksets, color gamut, and paper stocks to ensure the Screen Truepress Jet520HD would meet the market need for quality, speed, and reliability while processing the dynamic content needed for the highly segmented and sophisticated campaigns whose relevance drives significant lift in response.

April 4, 2017

The following is a Press Release

Here’s another reason to cheer the weekend: UPS<> (NYSE:UPS) for the first time offers Saturday ground delivery and Saturday pickup services, delivering shippers industry-leading Saturday choices.
The time-in-transit improvement is one of the largest in the company’s 109-year-history. This planned expansion is expected to create more than 6,000 new UPS jobs nationwide when operations are fully implemented by the end of 2018.
“The addition of another ground operations day more efficiently utilizes our existing delivery network and offers customers an even faster ground delivery solution,” said Teresa Finley, UPS’s chief marketing officer.
For additional information about Saturday Ground services, click here.
UPS began testing the Saturday delivery program in Atlanta, Philadelphia and Los Angeles in 2016. Further expansion is underway in these cities and broader deployment begins in April to 15 additional metropolitan areas including New York, Chicago and Boston. By November – in time for the holiday shipping season – nearly 4,700 cities and towns are planned to be covered. In 2018, coverage will expand to more than 5,800 cities and towns.
The company will now offer a full range of transportation options covering six days a week, expanding customer choice and offering industry-leading flexibility. Paired with more than 8,000 UPS Access Point® locations and UPS My Choice®, this service expansion significantly enhances a shipper’s ability to get packages to consumers where and when they want them delivered.
Online retailers stand to benefit from fewer lost sales due to abandoned online shopping carts, enhanced ship-from-store options and fewer items being out of stock.
Saturday ground pickups will enable online retail shippers utilizing a ship-from-store strategy to achieve Monday deliveries for the vast majority of the U.S. population. In the UPS Pulse of the Online Shopper<> study, retailers report that 46% of customers abandon a shopping cart for reasons that include the shipping time taking too long, and 62% of shoppers select ground delivery.
Additionally, shippers across multiple industries ranging from automotive to healthcare stand to benefit from this additional operating day. It enables them to add a sixth day to ship and receive providing an opportunity to turn inventory faster, utilize space more efficiently, and increase productivity.
            This new offering is seamless to shippers who simply process packages as they always have. UPS® shipping technologies, such as UPS WorldShip® system and<>, will be automatically updated as ZIP codes are added.
“This is an exciting addition to our suite of services,” Finley said. “We are confident that it will help our customers capture market growth.”
About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the web at<> and its corporate blog can be found at<>. To get UPS news direct, visit<> or follow @UPS_News<>.
Editor’s note: These cities will be added in addition to the three test markets of Atlanta, Philadelphia and Los Angeles:
·         Indianapolis-Carmel, IN MSA
·         St. Louis, MO-IL MSA
·         Houston-Sugar Land-Baytown, TX MSA
·         Tampa-St. Petersburg-Clearwater, FL MSA
·         San Francisco-Oakland-Fremont, CA MSA
·         Cleveland-Elyria-Mentor, OH MSA
·         New York-Northern New Jersey-Long Island, NY-NJ-PA MSA
·         Syracuse, NY MSA
·         Seattle-Tacoma-Bellevue, WA MSA
·         Pittsburgh, PA MSA
·         Buffalo-Niagara Falls, NY MSA
·         Milwaukee-Waukesha-West Allis, WI MSA
·         Denver-Aurora-Broomfield, CO MSA
·         Chicago-Joliet-Naperville, IL-IN-WI MSA
·         Knoxville, TN MSA


March 15, 2017

The following is a Press Release 

An Industry Leader in Technology Innovation & Product Development Will Extend
GrayHair’s Influence in Business Mail Solutions to New Vertical Markets
Mt. LAUREL, NJ  – GrayHair Software today announced the hiring of Scott Kushner as Chief Operating Officer, with areas of responsibilities including Application Development, Business Development, Product Management & Marketing, and Client Services.
In making the announcement, CEO Tom McCaully said, “I first met Scott over two years ago and envisioned a leadership role for him here because of his history of achievement in financial and operational management, tech innovation and product marketing.  He’s the right person for our growth strategy as we aggressively merge our digital and terrestrial direct response solutions.”
In the last six years, Kushner has been Chief Innovation and Information Officer for Voice Systems Engineering. Twice, his leadership has earned companies’ spots on the Philadelphia Top 100 & INC 5000.  The majority of his career has focused on financial management, project management, product management, and developing services and innovation strategies for emerging mid-market companies.  His substantial experience in Agile software and Lean product development will be a tremendous asset to GrayHair’s clients.
“GrayHair is a well-established customer brand with a history of product innovation, and we have a strong foundation for growth,” says Mr. Kushner.  “I’m excited about Tom’s vision to position GrayHair in new markets and verticals, and to marry our direct mail history with new data management products and analytic services that will continue to transform clients’ lines of business.”
More information on Scott Kushner’s expertise can be viewed at One of Kushner’s priorities will be the launch of new products and website at NPF (National Postal Forum), one of the largest events in the direct mail industry.
CEO Tom McCaully has expanded the company management team in 2017 with the addition of Kushner and key promotions announced in January, with the end goal to drive new ideas and innovations that help clients grow their businesses and reduce their costs.  The 2017 promotions include:
  • Josh McCaully, Vice President of Business Development
  • Michael Santucci, Vice President of Information Technology
  • Paul Donohue, Vice President of Finance
  • Linda Green, Senior Director of Risk Management & Planning
Over the past 12 months, GrayHair has expanded its workforce by 20% and broadened its expertise in digital and traditional applications.


About GrayHair

GrayHair is an industry leader in providing business mail solutions that improve response and return on investment for a wide range of marketers. We focus on investment services, banking, insurance, retail, credit card services, non-profit, telecommunications and government agencies. Our experience in data management and location marketing services enables us to provide the right strategies and solutions in essential areas such as omni-channel marketing support, cost management, compliance and postal delivery. To learn more, visit us at